Service · Data analysis
Know what your audience actually does.
We turn the numbers sitting in your website, social channels, campaigns and donor records into clear decisions. Same studio that designs your brand, so the insight lands in work you can use straight away.
We research, validate and analyse the data, then turn it into interactive experiences. Tell us what you want to understand, and we’ll explore the data with you.
What we do
Cultural and demographic research
Identity and community data for editorial and policy work.
Editorial and journalism data
Research-led datasets for long-form and investigative publishing.
Power Apps-ready formats
Clean CSV and JSON, structured to drop straight into dashboards and BI tools.
Interactive web visualisations
Filterable tables, charts and editorial pages built from your data and ready to publish.
What we read
The data you already have, finally put to work.
Most organisations collect far more than they look at. We start with the sources you already own, connect them, and show where the attention, money and drop-offs really are.
Website analytics
Traffic sources, journeys, page performance and where visitors leave before they enquire or give.
- GA4
- Search Console
- Hotjar
Social media
Reach, engagement and follower growth across channels, compared post by post and against your peers.
- YouTube
- TikTok
Campaigns & ads
Spend against results for paid and email campaigns, so budget moves to what is working.
- Meta Ads
- Google Ads
- Mailchimp
Donors & customers
Supporter and sales records cleaned and segmented: who gives or buys, how often, and who has gone quiet.
- CRM exports
- Spreadsheets
- M-Pesa statements
What you receive
Insight you can hand to a board, a trustee or a designer.
- Live dashboardOne page with the numbers you check every week, built in Looker Studio or embedded in your site.
- Designed insight reportA branded document that explains what changed, why, and what to do next.
- Monthly or quarterly check-insOptional ongoing reviews so trends are caught early, not at year end.
- Tracking fixesEvents, goals and UTM conventions set up properly so future data can be trusted.
Tell us about your project.
Tell us what you want to uncover. We’ll research, validate and analyse the data, transforming complex findings into interactive experiences that make insights clear, accessible and actionable.