Technical SEO audit
A full crawl of your site to find what stops search engines indexing it properly, ranked by impact so the important fixes come first.
SEO & Email Marketing
Be found first. Be remembered after.
Search helps people discover you. Email gives them a reason to return. We bring both together to help businesses, charities and social enterprises grow their reach, build relationships and create lasting impact.
LondonNairobiOne standard of work
Search engine optimisation
SEO that starts with how your site is built
We're a design and development studio first, so we don't stop at a report full of recommendations. We fix what we find, in the code, the content and the structure.
Keyword & intent research
We find the words your customers actually use, then work out what they want when they search them, so each page answers the right question.
On-page & content
Titles, descriptions, headings and internal links tuned page by page, plus new content written for people first and search engines second.
Local SEO
A complete, accurate Google Business Profile, consistent listings and location pages, so you show up in the map results in the areas you serve.
Speed & Core Web Vitals
Slow pages lose visitors and rankings. We trim heavy themes, images and plugins, with deep WordPress experience to do it without breaking things.
Plain-English reporting
A monthly report built from Google Search Console and GA4 that shows what moved, why it matters and what we're doing next. No jargon padding.
Free tool
How will your page look in Google?
Your title and description are often the first thing a potential customer reads. Type yours in and see roughly how it will appear, and whether it's likely to be cut short.
Search previewDesktop
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An estimate based on Google's typical display widths. Google sometimes rewrites titles and descriptions, so treat this as a guide, not a guarantee.
Email marketing
Emails people are glad to get
From the first sign-up form to the hundredth newsletter, we plan, design, write and automate email that lands in the inbox and gets read. We work in the platform you already use, or help you choose one.
Strategy & list growth
Sign-up forms, lead magnets and landing pages that grow your list with people who actually asked to hear from you.
Automated journeys
Welcome series, abandoned-basket reminders and re-engagement flows that run in the background, sending the right message at the right moment.
Newsletter design
On-brand, responsive templates your team can reuse, tested across the major email apps on desktop and mobile.
Deliverability setup
SPF, DKIM and DMARC configured properly on your domain, as Gmail and Yahoo now expect from bulk senders, so your emails don't end up in spam.
Consent & compliance
Opt-ins, preference centres and unsubscribe flows set up with UK GDPR and PECR in mind, and Kenya's Data Protection Act for Kenyan audiences.
Testing & reporting
Subject-line and content tests, and reports built on clicks and conversions. Open rates are unreliable since Apple's privacy changes, so we don't lean on them.
Journeys we build
New subscribers are at their most interested right after signing up. A short welcome series makes the most of that moment.
Straight away
Hello & thank you
Confirms the sign-up, delivers anything promised, and sets expectations for what comes next.
Day 2
Your story
Who you are and why you do it. The email that turns a sign-up into someone who remembers your name.
Day 5
A clear next step
One focused call to action: book, buy, enquire or follow. Just one, so it's easy to say yes.
For online shops, a gentle sequence for people who added something to their basket and left before paying.
After 1 hour
A friendly reminder
Shows exactly what they left behind, with a single button straight back to checkout.
After 1 day
Answer the doubts
Delivery times, returns, reviews: whatever usually holds your customers back.
After 3 days
Last call
A final nudge, with an incentive only if your margins allow it. Then we stop.
Quiet subscribers drag down deliverability for everyone else on your list. This flow wins some back and lets the rest go cleanly.
After 90 quiet days
Checking in
A short, human note with your best recent content. No hard sell.
A week later
Choose what you get
A link to the preference centre so they can hear less, instead of leaving altogether.
Still quiet
A graceful goodbye
They're removed from regular sends, which keeps your list healthy and your emails out of spam.
For charities and social enterprises: keeping supporters close by showing them what their involvement makes possible.
Straight away
A real thank-you
Warm, personal and specific, from a named person rather than "the team".
A few weeks later
What your support did
A story, a photo, a number. Proof that their involvement mattered.
Ongoing
Ways to stay involved
Events, volunteering and news, paced so it feels like a relationship, not a campaign.
How we work
The ECO Method, applied to search and email
Every engagement follows the same three stages we use across all our work. Considered, then crafted.
01
Explore
We learn your business, your audience and where you stand today.
- 1.1Technical & content audit
- 1.2Keyword and competitor research
- 1.3Review of your email list and platform
02
Consider
We turn what we found into a plan with clear priorities and honest timelines.
- 2.1Prioritised fix list
- 2.2Content and journey plan
- 2.3Agreed goals and how we'll measure them
03
Output
We do the work, measure it, and keep improving month by month.
- 3.1Fixes, pages and emails delivered
- 3.2Automations live and tested
- 3.3Monthly plain-English report
Straight talking
What we won't do for you
Shortcuts in SEO and email tend to work briefly and then cost you dearly. Here's where we draw the line.
- Guarantee a #1 rankingNobody controls Google's results. Anyone promising a top spot is guessing, or planning something risky.
- Buy links or email listsPaid link schemes risk penalties. Bought lists wreck deliverability and break data protection law.
- Hide behind jargonIf we can't explain what we're doing and why in plain English, we shouldn't be doing it.
Ready to get found by the right people?
Tell us about your site and your audience. We'll come back with an honest view of where you stand and what's worth doing first.